If you live or vacation near the east end of 30A, you’ll be glad to know that the upscale shopping center, 30Avenue, has broken ground.  When you’re not sitting on the beautiful beaches nearby, you’ll be able to enjoy retail shops, restaurants, and the architecture set to mirror that of Rosemary Beach.

30Avenue Changing The Face of Inlet Beach

By SoWal Staff

Published: Thursday, September 19, 2013 at 18:28 PM

Visitors who frequent 30A’s east end will be pleased to know that they are one step closer to having a convenient place to shop and dine.  With architectural pulled from Rosemary Beach, this village center is sure to be a stunning addition to the beautiful Rosemary Beach community.

The upscale project known as 30Avenue has broken ground on a 16-acre site where Scenic 30A meets US 98 at Inlet Beach. The sleepy community is waking up, and several projects are planned on South Walton’s east end.

30Avenue is the most ambitious, designed by Darrell Russell of A Boheme Design in Rosemary Beach and features architecture that echoes a bit of Rosemary Beach’s island feel, with retail on the ground floor and offices and residential spaces on the second floor. The architect of record is Joe Dougherty of Dougherty & Associates. The development has some tenants in place but no names have been released yet. Stay tuned for further updates.

Also happening in Inlet Beach are more shopping and dining projects set to begin soon. There is also quite a bit of residential construction underway in Inlet Beach with more on the horizon, including Lupin Beach by the developers of Alys BeachCurrently under construction in Inlet Beach on the north side of US 98 is a third Donut Hole location.


From the 30Avenue website: Retail square footage – 77,058
Office square footage – 42,549
Residential square footage – 10,055
30Avenue benefits from the value of thoughtful town planning and gracious architecture created by a respected team of designers. With attention to detail on every front, this new village center is poised to be an integral part of the thriving South Walton community.
An allée of soaring date palms creates a dramatic first impression inviting walkers, bikers and cars to explore the 16-acre mixed-use town center. Grand promenades and open green spaces combine with sheltering paseos, fountains and intimate courtyards in the spirit of historic shopping districts from Palm Beach to Highland Park to Country Club Plaza.
30Avenue is composed of a mix of one- and two-story buildings constructed of white stucco